The 32-year-old husband and father from Omaha, Neb. This past Saturday afternoon, e-sports star Benjamin Lupo set off on a mission to raise $2 million in 24 hours for St. “In a crisis, we doubled down on our mission,” says Emily Callahan, chief marketing and experience officer for ALSAC. 1, a daylong live stream with Steph and MatPat of Game Theorists raised more than $3 million. ![]() 19-20 in his third annual 24-hour live stream via his Twitch channel. Leaders can only imagine where the organization would be today without the support of new partners like e-gaming star Dr. As the medical complex in Memphis faced unexpected COVID-19 costs, fundraising for 2020 fell short of the organization’s targets for the first time in years. Jude’s focus on broadening its reach could not have come at a better time. “The pandemic doesn’t stop kids from getting sick,” says Richard Shadyac Jr., CEO of ALSAC, the fundraising arm of St. ![]() Jude has turned to a new generation of celebrity ambassadors and new methods of reaching people to support its mission of providing medical care for children with life-threatening illnesses. Jude Children’s Research Hospital is no exception.Īs profiled by Variety in 2019, St. ![]() UPDATE: The COVID-19 crisis has presented enormous challenges for nonprofit organizations that rely on outside fundraising, and St.
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